MM STUDENTS SELECTED FOR THE HARVARD BUSINESS SCHOOL FIELD GLOBAL IMMERSION PROGRAM
In line with the University of the Philippines-Harvard University’s continuing academic collaboration, Jennylyn Quinto and Kezia Tabago, Master of Management students of the Institute of Management, UP Baguio, were selected from among a number of nominees from UP to attend the In-Country Course Session of the Harvard Business School (HBS) FIELD Global Immersion Program last 04 May 2017 at Dusit Thani, Ayala Center, Makati City, Metro Manila. They were among the 24 business students from the different campuses of the University of the Philippines who were invited to converse with global business partners to develop or improve a product, service or experience. The global partners in the in-course session were Abenson, Adobo Connection, Ayala Land, Bo’s Coffee, BPI, Filinvest, First Philippine Holding, Generika and NutriAsia.
The academic collaboration was aimed to develop students from Harvard Business School and UP to enhance their global intelligence through cross-cultural encounters and exposure. This course also aimed for HBS to augment their students’ creativity and innovativeness in a foreign country with unfamiliar taste and preference.
The event started with HBS dividing the students into concentration groups which were assigned a global partner. Much of the discussions were focused on the consumers’ outlook on the valence of the services received or product bought, and the proper approach in assisting Filipino consumers, and the target market demographics. The discussions also revolved around how Filipinos perceive the business of the global partners and why the market share is positioned the way it is currently done. The discussion then transitioned into how the different global partners can improve and capitalize on opportunities within and outside the firm and its applicability in Metro Manila, since this event concentrated in outlets in the country’s capital. In the brainstorming with the UP students, the HBS students were able to gather feedback from the different groups.
This experiential and hands-on learning experience further developed the students’ business ideas and consumer observation which are very essential as they are sent back to the global partners for meeting with the senior management for a summary of what the students gathered through the eight days of immersion. Although limited with some outlook on a few partners due to demographics, the UP students gave insights on the reception of the Filipino market and a segmented discussion on the businesses’ strengths and weaknesses and the possibility of offering the developed ideas to markets outside Metro Manila.
The global immersion fostered a unique learning experience to both Harvard and UP students. It provided Harvard students a full participation to understand culture, business environment, and social norms in an unfamiliar context. On the other hand UP students were able to gain first-hand knowledge about how schools, like Harvard, expose their students into real business case scenarios.
The event concluded with students attaining collaborative and empirical learning on the previously developed ideas for the advancement of the service and products of the global partners. Asked of their personal experience and insights from the immersion, Quinto quipped, “though we do business cases and strategic papers involving real organizations, immersion is a kind of method that will intensely improve our ability to gain rich perspectives of global management issues as we repetitively imagine ourselves in the shoes of business stakeholders facing imminent decisions.” Tabago more than agreed when she recommended that It would be good if a similar activity can be incorporated to the MM program. (Kezia Tabago and Jennylyn Quinto).
IM STUDENTS HOLD SEMINAR ON THE “MILLENIAL”WORK CULTURE
The Seminar in Management (MM 295) class under Dr. Erlinda C. Palaganas, organized and held a seminar on the rising challenges and dynamic changes in the workplace brought about by the entry of the millennial workforce. entitled “Fitting the Puzzle: Millennials and the Workplace”, last April 22, 2017 at the Sarmiento Hall, UPB, Baguio City.
The topics were categorized into three puzzle pieces: Career, Financial Literacy and Work-Life Balance. The seminar was aimed to enable the participants to understand the characteristics of the Generation-Y workforce and to acquaint themselves and their seniors with the required knowledge, skills, and attitudes to cope up with the competitive workplace. Moreover, it also aimed to equip the participants with strategies to achieve financial freedom and work-life balance resulting to a more productive workforce.
The morning session consisted of modules on the first puzzle piece, “Career: Building Blocks for Career Success” by Mr. Mark Paul C. Apilan and “Knowing your Rights and Making them Work for You” by Atty. Dexter D. Diwas. In the afternoon session, the modules were the second and third puzzle pieces, on financial literacy and work-life balance: “Road to Financial Freedom” by Ms. Dianne Acosta-Corpuz, CPA and #YOLO” Know your Priorities while Enjoying Life” by Ms. Maria Mita Angela M. Dimalanta.
Participants in the forum were faculty and students from the Institute of Management, King’s College, Don Mariano Marcos Memorial State University and Easter College, Inc. as well as participants from private enterprises such as Ahead Tutorials and Global Agility Solutions. There were also representatives from the public sector such as Baguio Water District Hospital, Provincial Government of La Union, Baguio General Hospital and PGSO (Michaela Delfinado & Michael Soriano).